B.A Lakshmi Narayana Setty influenced by the ideals of Swami Vivekananda set up
a small shop of 200Sq.ft., at Mylapore Chennai, with an investment of only Rs.10,000
( USD 230) to sell electrical fitting and folding chairs. Added slowly radios, fans,
mixers, irons, heaters and other household equipments. He named his business Viveks
& Co inspired by his Guru Swami Vivekananda. B.A Kodandaraman took over his reins
of Viveks after the demise of his brother B.A Lakshmi Narayana Shetty and increased
the turnover of Rs. 1.65 lakhs ( USD 3,840) in the first year to a stunning figure
of 28 cores (643680) by 1980.