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About Viveks

About Viveks

Vivek Limited is a professionally managed public Limited company carrying three retail brands – viveks, Jainsons, adding to the formidable strength of 1000 employees. Vivek Ltd is one of the most leading and respected consumer electronics and home appliances retail chain in India.

Vivek popularized several brands by creating visibility and has the distinction of being a market leader and trendsetter with continuous support from the principal companies. Reliable services are ensured through cordial customer relationships. CII and Mickinsey raved about the Viveks brand as “more trusted than the brands it sells”.

The story of Viveks

B.A Lakshmi Narayana Setty influenced by the ideals of Swami Vivekananda set up a small shop of 200Sq.ft., at Mylapore Chennai, with an investment of only Rs.10,000 ( USD 230) to sell electrical fitting and folding chairs. Added slowly radios, fans, mixers, irons, heaters and other household equipments. He named his business Viveks & Co inspired by his Guru Swami Vivekananda. B.A Kodandaraman took over his reins of Viveks after the demise of his brother B.A Lakshmi Narayana Shetty and increased the turnover of Rs. 1.65 lakhs ( USD 3,840) in the first year to a stunning figure of 28 cores (643680) by 1980.

During the initial stages the consumer durable electronics were consolidated luxury to make them reach the mass middle class families. Viveks started an in-house easy monthly installments scheme. This also helped the company to increase its business and gain new customers.

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