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Our History

Founders Vision

The Founder had a vision, of

  • Offering the best products to people on the most affordable terms;
  • Rendering uncompromising customer care
  • Offering employment to the deserving and the needy
  • Serving the larger interests of the Society in ways dear to him

The Concept of “more”

With the opening of two new showrooms at Purusaiwalkam (1968) and T. Nagar (1980), Vivek and Co broke new ground by being the first to the widest range of consumer durables under one roof.

Viveks had spent several years laying the foundation for an explosive growth. Its mission was to be India’s first truly world class, consumer durable retailing chain. It aimed to achieve this through.

  • Geographical expansion,
  • Upgrading operational standards,
  • Widening its product range,
  • Offering easy finance solutions and
  • Quality advertizing, publicity and promotional efforts, creating consumer awareness in the process.

Its strategy was to offer customers “more” of everything, viz.

  • More space,
  • More products,
  • More brands and models,
  • More service,
  • More attractive promotions.

Thus, was born the concept of Viveks “The unlimited Shop”.

While the first 30 years saw the setting up only 3 showrooms, the subsequent 4 years saw spurt of growth – an addition of 50 more showrooms through the expansions and acquisitions.

By these strategic initiative for rapid expansion, by incorporating Viveks Ltd in 1994, established its dominance in the two states on Tamil Nadu and Karnataka with 51 showrooms covering a retail space over1, 75,000 sq.ft and boasting of a group turnover of Rs. 400 Cores!!

The future plans envisage setting up of 50 more showrooms in south India.

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